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Using ‘social’ to engage employees in a newly merged organisation
In Australia and around the world, mergers and acquisitions have been a major focus of our work as communicators at FTI Consulting. We’ve helped hundreds of companies in fast moving M&A situations...
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Do PR stunts work?
As long as there are marketing budgets, the debate over PR and marketing stunts will continue. Organisations need to carefully consider their goals before spending big, with consumer-facing companies...
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5 ways to make your next media release more social
The changing digital habits of Australians have led to a re-think of how media releases can be presented to make maximum impact on your audience. Research shows that six out of seven journalists use...
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7 great apps for business
Using your smartphone or tablet to get work done is made easier with some great apps. While we are not affiliated with any of the apps listed below, we’ve listed some apps that we think make our days...
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Financial advisers get social
The research has it – “the social adviser” is growing market share and developing closer client relationships thanks to social media. A survey conducted by FTI Consulting Strategic Communications, in...
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Internet privacy inquiry calls for submissions
Privacy, especially with the proliferation of social networks, has often been mentioned as the next big area of law reform. Horror stories have captured the attention of popular media, and the...
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FTI Consulting Corporate Affairs Seminar 2013
An exclusive event for Australia’s leading corporate affairs and communications professionals. Speakers included: - former Premier of Victoria Jeff Kennett AC - Joanne Gray (Editor, AFR Boss Magazine)...
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Using social business to generate revenue
Adopting “social business” strategies is a tall order for many businesses, and professional services firms are among the most sceptical. While social media has become a pervasive means of communication...
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Twitter for Financial Reporting
In the latest sign that social media is gaining early stage acceptance in the Australian financial markets, FTI research shows that in the August results season, 35 companies in the ASX 100 used...
View ArticleHow to Create Search Engine-Optimised Content
What is the key to ranking well on a search engine? Providing relevant and useful content for your target audience. Google and other search engines will prioritise websites based on how users interact...
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